The 5 Biggest Victoria’s Secret Stores in the United States

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Victoria’s Secret, a renowned lingerie and beauty retailer, operates several flagship stores across the United States, captivating shoppers with their opulent ambiance and extensive product offerings. Here are the five largest Victoria’s Secret stores in the United States:

1. Victoria’s Secret Herald Square, New York City:

  • Located in the heart of Manhattan, this three-story, 37,000-square-foot store is a shopper’s paradise.
  • Known for its impressive selection of lingerie, beauty products, and sleepwear, it also boasts a dedicated Pink section for younger customers.

2. Victoria’s Secret State Street, Chicago:

  • Spanning over 25,000 square feet, this Michigan Avenue store offers a luxurious shopping experience.
  • It features an extensive collection of lingerie, swimwear, and accessories, as well as a Beauty Bar for makeup and skincare consultations.

3. Victoria’s Secret San Francisco Centre, San Francisco:

  • Situated in the vibrant Union Square neighborhood, this 20,000-square-foot store showcases the latest lingerie designs, beauty trends, and fashion accessories.
  • Shoppers can also indulge in personalized bra fittings and beauty consultations.

4. Victoria’s Secret Lenox Square, Atlanta:

  • Located in the upscale Buckhead district, this 18,000-square-foot store caters to Atlanta’s discerning shoppers.
  • It offers a curated selection of lingerie, sleepwear, and beauty products, along with a dedicated PINK section for younger customers.

5. Victoria’s Secret Short Hills Mall, Short Hills, New Jersey:

  • Nestled in the affluent Short Hills Mall, this 16,000-square-foot store offers a sophisticated shopping experience.
  • It features an array of lingerie, beauty products, and accessories, complemented by exceptional customer service.

Top Victoria’s Secret Alternatives in the United States

Victoria's Secret is an American lingerie, clothing, and beauty retailer. Founded in 1977 by Roy and Gaye Raymond, the company's five lingerie stores were sold to Les Wexner in 1982. Wexner rapidly expanded into American shopping malls, growing the company into 350 stores nationally with sales of $1 billion by the early 1990s when Victoria's Secret became the largest lingerie retailer in the United States.From 1995 through 2018, the Victoria's Secret Fashion Show was a major part of the brand's image featuring an annual runway spectacle of models promoted by the company as fantasy Angels. The 1990s saw the company's further expansion throughout shopping malls along with the introduction of the 'miracle bra', the new brand Body by Victoria, and the development of a line of fragrances and cosmetics. In 2002 Victoria's Secret announced the launch of PINK, a brand that was aimed to appeal to teenagers. Starting in 2008, Victoria's Secret expanded internationally, with retail outlets within international airports, franchises in major cities overseas, and in company-owned stores throughout Canada and the UK.By 2016, Victoria's Secret's market share began to decline due to competition from other brands that embraced a wider range of sizes and a growing consumer preference for athleisure. The company canceled the circulation of their catalog in 2016. The brand struggled to maintain its market position following criticism and controversy over the unsavory behavior and business practices of corporate leadership under Wexner and Ed Razek. As of May 2020, with over 1,070 stores, Victoria's Secret remained the largest lingerie retailer in the United States.

The Biggest Victoria’s Secret in the United States

In the United States, Victoria’s Secret has long been known as the go-to brand for lingerie and women’s apparel. However, there are several other popular alternatives that offer similar styles and products. Here are three top Victoria’s Secret alternatives:

  • 1. Aerie: Aerie is the lingerie brand owned by American Eagle Outfitters. It has gained popularity for its focus on body positivity, inclusivity, and promoting natural beauty. Aerie offers a wide range of bras, underwear, loungewear, and activewear. Their products are known for their comfortable fit and affordable prices. Aerie is also committed to sustainability and has introduced initiatives like using unretouched models in their campaigns and offering recycled packaging.
  • 2. Savage X Fenty: Savage X Fenty is a lingerie brand created by singer Rihanna. It has quickly gained a significant following for its emphasis on diversity, inclusivity, and celebrating individuality. Savage X Fenty offers a wide range of sizes and styles, including extended sizes and bralettes designed for all body types. The brand is known for its bold and sexy designs, combining fashion-forward trends with comfort and affordability. Savage X Fenty also features diverse models in their campaigns, further promoting inclusivity.
  • 3. ThirdLove: ThirdLove is a direct-to-consumer lingerie brand that focuses on providing a better shopping experience and fit for women. They offer a wide range of sizes, including half-cup sizes, and have an online fitting quiz that helps customers find their perfect fit. ThirdLove offers comfortable and high-quality bras, underwear, and loungewear. They also prioritize sustainability by using recycled materials in their packaging and offering a recycling program for old bras.

Each of these Victoria’s Secret alternatives offers something unique, from promoting body positivity and inclusivity to providing better fit options and sustainable practices. Customers have a range of options to choose from based on their personal style, preferences, and values.

Explore some of the similar stores such as in the United States. By examining the presence of these outlets, we can gain insights into the dominance of these brands in the retail landscape of Victoria’s Secret, reflecting a dynamic business environment and diverse consumer choices.

The 3 Biggest Victoria’s Secret Locations in the United States

Victoria's Secret

Victoria’s Secret
4.5 (798)
6000 Sepulveda Blvd C4, Culver City, CA 90230, United States
Victoria's Secret

Victoria’s Secret
4.5 (632)
6801 Hollywood Blvd, Hollywood, CA 90028, United States
Victoria's Secret

Victoria’s Secret
4.4 (598)
3401 Dale Rd, Modesto, CA 95356, United States

Thank you for taking the time to read our article. For more in-depth reviews and comprehensive ratings on the Victoria’s Secret store, please explore the recommended articles listed below.

What People Are Saying: 5 Customer Reviews

  1. We were here a full 40 minutes before closing. My wife wanted to get fit for some new bras. She had a few selected and the dressing room attendant told her “sorry the fitting rooms are closed for the night.” This is exactly why retail stores are closing and online shopping is thriving. The days of good customer service are gone. I came from a retail job that would never dream of saying that to a customer. We never even kicked people out after the doors were closed. Terrible experience and I’m cancelling my VS card.

  2. It just amazing how sweet are the people working in PINK. The managers would treat super nice their employees and would give an excellent costumer service. They would offer discounts and there are a lot of multilingual people politely helping everyone that comes to the store. It is nice to see that there is such a nice environment in the store. No racism or discrimination of any kind. Keep it that way 🙂

  3. Usually not a bad experience, but we went at 7:45, admittedly a little close to close but were told they closed on 5 minutes. I asked them if they closed at 7:50 and she said 7:55. I said I thought they closed at 8 and she said they close early. I saw others leave when she said the same and the store was dead. I get that you want to go home, but I had 15 minutes and panicked and left after 5 minutes because I didn’t want to be “that person”. I was irked by this as they were clearly open until 8. I even gave her another chance and asked if they always close at 7:55 and she said yes. Weird.

  4. After buying 16 products I asked for bags because she put ALL OF THE PARFUMS, BODY SPLASHES AND BODY LOTIONS IN ONLY ONE BAG, and guess what Stephany (cashier) said “We’re not supposed to give it AWAY bags, I’m like “but “I’m purchasing I’m not asking for anything for free”, and she gave me two bags more OUT OF 16 heavy products, ARE YOU KIDDING?!

  5. Negative experiences multiple times at this VS location. Best to find another location.

    – Employees misplacing items that I got charged for. Eventually hassled management until they gave me the items that were showing on my receipt.
    – Chaotic unorganized bins for their semi annual sale. Wasted 30 mins picking out items in bins that were in a sale, then got charged 2x the price because none of those items were supposed to be in the sale.

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