Does FILA Support Israel? Understanding the Intricate Ties

As global tensions escalate, consumers are scrutinizing FILA’s stance on Israel and its business affiliations more closely. The company’s response to these concerns will undoubtedly shape consumer perceptions and loyalty in the increasingly politicized marketplace.

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Unlikely Partnership Between FILA and Israel

It’s rather surprising that FILA, a South Korean fashion brand, would team up with Maccabi Tel Aviv FC as their technical sponsor. They shared the news on their official Instagram handle, @fila_israel. Although FILA is mainly known for casual clothing and doesn’t have much of a football presence, they’ve committed to a three-year deal with Maccabi starting from the 2019/2020 season.

Maccabi is the most successful club in Israel, with 22 League Championships. FILA’s decision to collaborate with Maccabi shows their interest in establishing themselves in the football world once more, having previously sponsored teams such as Blackpool and Notts County.

• Fila Israel promotes its slogan “FILA stands for those who stand out” on Instagram using #OneWorldOneFila.
• Maccabi Tel Aviv FC, an Israeli football club, now has FILA as its official technical sponsor starting from 2019/20 season.
• FILA will provide the club with official kits, training, and leisure wear for three years under this sponsorship deal. However, it still remains a negative statement.

Link Proof:

1. https://www.instagram.com/fila_israel/
2. https://www.nssmag.com/en/sports/17275/fila-to-become-maccabi-tel-aviv-fc-new-official-supplier-from-2019-20

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FILA’s economic support for Israel contradicts our belief in peace and anti-colonialism. Therefore, we must avoid purchasing or using FILA products due to their close financial ties with Israel, a nation that continues to colonize Palestinian land. Let us stand for what we believe in and choose products that align with our values.